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A Sign of the Times Astrology,
PO Box 2232,
Vancouver, WA 98668,
USA
Email

 

If you are a webmaster, you NEED to know more about the following:

1. Attracting more visitors to your site
2. Making money from your site
3. Essential Utilities to help build and maintain your site.


1. Attracting More Visitors.
The secrets of increasing traffic - what works & what doesn't!
search engines ¦ webrings ¦ exploding traffic site ¦ links ¦ banners ¦ submission services

Anyone who has owned a website for any length of time knows that just submitting your site to search engines and sitting back and waiting for thousands of hits per day just doesn't work!

Building a website takes many hours of hard work, and it is true to say that there is no one method that will gain you huge amounts of traffic - you have to try everything, and you have to spend a lot of time online!

It is also a fact that 95% of the 320 million webpages out there are losing money. So, how do you make yours one of the other 5%?

You've probably tried a little bit of everything, and been disappointed in the vast majority. I have been building sites for 3 years, and I have made ALL the mistakes you have made, or are going to make!

So, do yourself a favour, and learn by my experiences. This is what I have learned in my 3 years webmastering.

Without a doubt the key to approximately 70% of your traffic is search engines. It is important to concentrate on the ten major engines, as each one can yield more traffic for your site than all of the smaller engines and databases put together.

You should choose about 10-15 keywords or phrases and optimise your webpages so these phrases are prominent but still make sense. It is absolutely essential that your pages are constructed perfectly BEFORE you submit them to the engine!!!

Then submit each page to the engines, one page for each engine. If you need help or advice in optimising and submitting your pages click here.

Once you have completed this task you MUST monitor your positions in the search engines. You must always know where you are ranked, and if you have dropped off any of the databases. This happens frequently, and if you don't know which engine you've fallen of, you don't stand a chance at getting put back on! - that's why we still have to follow ALL of the methods in categories below - they are our safety nets for when the major engines lose us. :o)

I use Webposition Gold to monitor my positions. It checks ALL of my pages, every day, against the ten major search engines, with any keywords I choose! Just think, if you have 20 keywords, and you have to check them manually against 10 engines, that means you have to perform 200 searches per day manually! You can even download a free version here. I save about 30 hours per week using Webposition Gold.

Smaller engines and directories

Whilst the ten major search engines are THE most important ways of gaining large amounts of traffic, we must not ignore the smaller engines, directories, and free for all link pages. Some of these engines will provide you with a healthy, steady stream of traffic. So even if you fell off ALL of the ten engines on the same day, you're traffic won't disappear entirely. If you have submitted your site to 1,200 or so of these smaller sites, I guarantee you will see more traffic! We use Submit Wolf Pro to do this. It can post your site to 1,200 of these smaller engines automatically - just set it off and leave it alone! You can download a free version, or we can submit to all these engine for you.

*** It is essential you do not use pirated software to perform these 2 functions above. Some software companies can track your IP number, and will trace it back to you. Besides, if you are using pirated software to submit your URL you will be very easily traceable! ***

Webrings are an effective way of providing a constant stream of traffic. I would advise you to join as many webrings as you can, but try not to make your pages look ugly with webring fragments all over the place! You can expect to attract about and extra 50 visitors per day if you join a few rings. You can start by joining my webring

This is a little known, and very new method of gaining traffic, and we have yet to see it reach its full potential. Some webmasters claim to have had thousands of hits per day a few months after joining. I joined, but haven't seen significant traffic yet. My advice is to try this method out and get in before we reach saturation point. Don't cheat though. If you do, it just won't work! for a full explanation please copy this page and make the necessary adjustments.

Reciprocal links are a sturdy method of gaining extra traffic, and can benefit you in more ways than you expect. Besides the obvious (people clicking through to your site), many of the major search engines check to see how many links there are to your site. Their reasoning is that the more people that are linking to you, the more important your site is, and will give you a better ranking! Write to as many webmasters as you can, every day, and ask them to link to you. If you don't have a links page on your site, add one as soon as you can. You can add your link to our page, and all we ask is that you add a link to us in return.

I have tried three or so banner programs and in my opinion these are a waste of time, and I'll tell you why.

Most banners only have a clickthrough rate of 1% or so and almost all the banners programs operate on a 2 for 1 system. This means they will give you one "credit" every time two people visit your site and view whatever banner they are displaying.

You only have to work out the maths to realise that this is almost a waste of time. For every 200 people that visit your site, your banner will be displayed 100 times, which will yield you 1 visitor if you are lucky! Is that really worth the effort?

In addition, many banner networks ask you to place a banner at the top of your page, and this can RUIN YOUR EFFECTIVENESS in the search engine because the search engine will read the banner code before it reads your page and will decide your content isn't very important. You risk losing more traffic than you will gain!!

Generally speaking many of these submission services don't do much to help you. Many of them guarantee inclusion in Yahoo! but I have yet to see one live up to its promise.

They will not check your pages for suitability before they submit, they are just glorified "sausage machines" that sit there and churn out their submissions all day.
If you want some real help, please feel free to ask me. I will check your pages to make sure they fit all the criteria you need, and then submit them myself to over 1,000 engines.


In short, referral programs work! They work best if you already have a reasonable level of traffic, and if you can seemlessly integrate it into your site. The reason for this is that, as I said before, only 1% of visitors will click a "banner" or "link" to an outside website, but a button that matches your existing website and appears to be an internal link will reap many times more clickthroughs!

Don't worry about losing visitors when they click the button, you can simply make the button open a new window so they still have yours in front of them!

We pay 10% for any referrals you may make. To sign up just click here.

Coming soon - our list of top associate programs.

An important part of online commerce is accepting credit cards. Not too long ago, this was restricted to those who could open a merchant account and had lots of money to spend on "application fees" etc etc.

You WILL increase sales if you make it easier for your visitors to spend. To accept credit card in about 15 minutes with no application fees, just click here.

 

I use Webposition Gold to monitor my positions. It checks ALL of my pages, every day, against the ten major search engines, with any keywords I choose! Just think, if you have 20 keywords, and you have to check them manually against 10 engines, that means you have to perform 200 searches per day manually! You can even download a free version here. I save about 30 hours per week using Webposition Gold.

Whilst the ten major search engines are THE most important ways of gaining large amounts of traffic, we must not ignore the smaller engines, directories, and free for all link pages. Some of these engines will provide you with a healthy, steady stream of traffic. So even if you fell off ALL of the ten engines on the same day, you're traffic won't disappear entirely. If you have submitted your site to 1,200 or so of these smaller sites, I guarantee you will see more traffic! We use Submit Wolf Pro to do this. It can post your site to 1,200 of these smaller engines automatically - just set it off and leave it alone! You can download a free version, or we can submit to all these engine for you.

*** It is essential you do not use pirated software to perform these 2 functions above. Some software companies can track your IP number, and will trace it back to you. Besides, if you are using pirated software to submit your URL you will be very easily traceable! ***